Brella Gang
Brand Strategy & Identity
Research, development, strategy and design for the new Shoe brand from the team behind Billy Bones Club. A matured but uncompromising direction and tone of voice was created celebrating individuality and embracing the unconventional.
Agency - Culture Digital Agency
![](https://freight.cargo.site/t/original/i/a52e0877504d15ce33132a120ba5300300cc0272c55b744d798fac807033dd68/CDA_Site-BrellaGang-05-Billboard.jpg)
![](https://freight.cargo.site/t/original/i/46babada59dd72408d61ea09effc0264cbdc742f66abd15fe817afaf4a3bd5bd/CDA_Site-BrellaGang-02-BPS.jpg)
![](https://freight.cargo.site/t/original/i/594d342a3acb499482f5af4217faa267adfcbf1e88be6bf8282213632e1b1193/CDA_Site-BrellaGang-09-PhoneEDM.jpg)
![](https://freight.cargo.site/t/original/i/5c6513a3ff678724c7dd1936447f5da6395ea86a7c4474eddfb60d2d6e0e87f7/CDA_Site-BrellaGang-03-Image.jpg)
![](https://freight.cargo.site/t/original/i/88c1867b0358ea95e482d814eae93244504f7ee8d17ebf45a33b31883af161ba/CDA_Site-BrellaGang-01-Logo.jpg)
![](https://freight.cargo.site/t/original/i/893aaeda03c4f1ed33c6985eac088dba6dd4c80f9d3e24979bbe6674b28a2b4a/CDA_Site-BrellaGang-06-Icon_A.jpg)
![](https://freight.cargo.site/t/original/i/ea19af02d0afe559e99c8baddeb10f48d056b023198592dcd11c7e8d75ded61a/CDA_Site-BrellaGang-08-Laptop.jpg)
![](https://freight.cargo.site/t/original/i/796944836f7bfb68196b1889d303f7867fc448188ad740a48ceebda7cde06434/CDA_Site-BrellaGang-07-Slogan.jpg)